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Does “chaining” always work towards compliance gaining ? The case of the “but you are free” technique and social proof applied to charitable donation

Alexandre Pascual ; T. Salanova ; Ikram Bouhassine ; Cédric Denis-Rémis ; Daniel Priolo ; Fabien Girandola ; Nicolas Guéguen |

Dans European Review of Applied Psychology (Vol. 71, n° 3, May 2021)

Introduction The chaining procedure consists in linking together two or more compliance gaining strategies in order to obtain greater behavioral compliance. Objective In two studies we tested chaining that included two compliance gaining pr[...]

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